Immersive Experience Architect
- Designing emotionally intelligent learning, simulation, and storytelling systems through art, interaction, and emerging technology.
- I create human-centred experiences that sit between serious games, immersive learning, behavioural design, and visual storytelling.
- My work spans defence, humanitarian, leadership, and public sector environments, combining systems thinking with handcrafted creative direction to build experiences people don’t just complete, but remember.
I’m an award-winning creative director, serious games specialist, and immersive learning designer with over 20 years of experience designing human-centred interactive experiences.
My work combines systems thinking, narrative design, handcrafted visual storytelling, behavioural learning, and emerging technologies to create experiences that people don’t just complete, but remember.
Serve to Lead
Royal Military Academy Sandhurst
Narrative-driven leadership simulation exploring judgement, responsibility, and human decision-making for newly commissioned British Army officers.
Award-winning serious game recognised internationally at the I/ITSEC Global Serious Games Awards.
Police Stop & Search
Behavioural Reflection & Empathy Simulation
An interactive serious game exploring communication, authority, and emotional consequence within frontline policing encounters.
Designed to encourage reflective thinking through perspective-based storytelling and consequence-driven interaction.
CALP
Humanitarian Leadership Academy / CaLP
Award-winning humanitarian learning experience using narrative illustration, branching scenarios, and inclusive storytelling to make complex operational systems more accessible.
Winner of Silver at the Learning Technologies Awards for Public & Non-Profit / NGO Sector.
