I’m Austen Shand, an Executive Creative Director and Experience Strategist with over 20 years of experience leading multidisciplinary teams across high-stakes environments.

My work sits at the intersection of creativity, technology, and human-centred design, specialising in immersive learning, serious games, and AI-enabled systems that deliver measurable impact.

With deep expertise across multimedia design and end-to-end learning experience development, I bridge strategy and execution, ensuring ideas translate into scalable, high-quality solutions.

I’ve led award-winning initiatives for organisations including Save the Children UK and Babcock International, and currently drive digital learning innovation within defence and security contexts.

I don’t just design experiences. I build systems that scale, influence behaviour, and deliver results where it matters most.